ROOTED IN THE CONNECTION BETWEEN LAND, FOOD, AND PEOPLE. OF THE EARTH IS BORN FROM THE SIMPLE YET PROFOUND EXPERIENCES OF SPENDING TIME ON FAMILY FARMS, GROWING FRESH PRODUCE, AND EMBRACING THE FARM-TO TABLE MOVEMENT THAT DEFINES WHO WE ARE.
IT’S IN THESE SIMPLE, CHERISHED MOMENTS THAT WE FOUND OUR PURPOSE—TO CARRY FORWARD THE EMIRATI TRADITION OF SHARING FRESH PRODUCE WITH LOVED ONES LOCATED IN WAREHOUSE 60, IN THE HEART OF AL SERKAL AVENUE’S CREATIVE DISTRICT IN AL QUOZ, DUBAI, OF THE EARTH IS MORE THAN A FARM-TO-TABLE CONCEPT. IT’S A SPACE WHERE WE CELEBRATE THE BEAUTY OF LOCAL FARMS ACROSS THE UAE, WORKING HAND IN HAND WITH FARMERS WHO ARE AS PASSIONATE ABOUT SUSTAINABILITY AS WE ARE.
