“Abu Dhabi Market, March 1960 – A glimpse into the heart of daily life, where fresh produce, trade and community came together in the early days of the UAE’s transformation”
Rooted in the connection between land, food, and people.
OF THE EARTH is born from the simple yet profound experiences of spending time on family farms, growing fresh produce, and embracing the farm-to table movement that defines who we are.
We’re just starting our farming journey. With some of our produce grown on Of The Earth’s private farms. It’s a small but meaningful step toward fresh, local ingredients grown with care.
“We’re just starting our farming journey, with some of our produce grown on Of The Earth’s private farms. It’s a small but meaningful step toward fresh, local ingredients grown with care”
Our mission is simple yet profound: to guide, raise awareness, and promote all things OF THE EARTH. From the products we sell to the services we offer, we strive to embody a commitment to sustainability, wellness, and community engagement.